THE DAILY BROTH
The Daily Broth
From producing just 10 jars a day in 2020 to producing Halal-certified products from a factory today, The Daily Broth began as one couple’s experiment to create natural, toxin-free bone broth for their picky son and is now a trusted, thriving enterprise shipping to grocery stores across Southeast Asia.
Visual Branding Development
The Daily Broth’s journey with White Balance Studios began in 2021, early in the brand’s beginnings. We have since expanded into creating a variety of visual assets, working with food scientists, happy customers, and the family themselves to represent a wholesome and well-loved product.
Visual assets by WBS includes :
- Educational Videos (Product Tutorials, Recipes, Informational Videos)
- Customer Testimonials & Endorsement
- Photography (Website Assets, Catalogue, Social Media Posts, Thumbnails)
- Seasonal / Festive Marketing (Photos, Videos, Short Form Content)
- Introductory material for the brand’s expansion into factory production in 2023
Targeted Advertising
One footage. Multi-purpose. Efficiency prioritized.
WBS utilizes our own specialized method for producing targeted advertisements.
This process begins at filming, with a documentation style that prioritizes a future vison for ad focused cut-downs and highlights, eliminating the need for re-shoots and focusing on what’s important.
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Good conversions AND awareness for sure 😊.
We put them up for broad campaigns to make sure we cover all audiences.
- The Daily Broth Marketing Team
Short-Form Content
Edits for social media, meant to engage a wider customer base and increase trust by showcasing the brand’s heart & soul with full transparency.
This includes recipes, product close-ups, usage tutorials, factory safety & hygiene processes, staff interviews, customer testimonials, as well as seasonal content.
Telling Their Story
Documenting emotionally driven stories, from longtime customers and early supporters, to the founder’s own journeys in building an accomplished brand out of their home kitchen.
PHoTO ASSETS
Representing The Daily Broth’s warm personality with consistency in media distribution, catalogues, social media, and promotional content.
